Canadian Association of Black Insurance Professionals Announces  Partnership with Assistenza

Toronto, ON, 01/10/2021

Canadian Association of Black Insurance Professionals (CABIP) is proud to announce its partnership with Assistenza.

Assistenza is a privately owned Canadian company based in Quebec that provides white-label business-to-business services across North America. Assistenza provides services 24 hours a day, 365 days a year in multiple languages suiting the needs of their customers. The company has the financial strength to partner with the largest insurance, bank, manufacture, and affinity groups in North America.

“Assistenza’s principles are founded on all people having equal rights and opportunities regardless of their race, color, gender or nationality. Therefore, we believe that CABIP supports Assistenza’s values by promoting the rights of the Black community in the insurance business or in the society in General,” said Paul Scardera, Executive Vice President of Assistenza.

“Partnering with a company like Assistenza will help CABIP to access a unique segment of the insurance environment,” said Sheldon D. Williams, Chair and Co-founder. “As an organization with plans for national expansion, CABIP is excited to work with a Quebec based company to expand our footprint. Our goal is to reach as many Black insurance professionals nationally and forging this relationship will assist us in achieving our goal.”

To learn more about Assistenza visit their website.


The Canadian Association of Black Insurance Professionals (CABIP) is a not-for-profit association advocating for the representation, inclusion, and advancement of Black professionals within the insurance industry.

For interview and press opportunities contact:

Cara Stewart, Director Marketing & Communications